Billing & pricing — how it works

What are credits?

Credits are WP-FaceOff's billing unit. Rather than being charged per transaction on a credit card, you hold a balance of credits and spend them as you convert pages. One credit equals the base price per page (currently $5.00 USD).

You can acquire credits three ways:

• Pay-as-you-go — purchase a single credit before each conversion.
• Credit packs — buy in bulk at a per-credit discount. Credits never expire.
• Subscription — monthly plans that include a credit allowance each billing cycle.

Your current balance is always visible in the header bar and on the dashboard.

How am I charged for a conversion?

Before running a conversion, WP-FaceOff calculates a quote using this formula:

final_price = base_price × complexity_multiplier × page_count − volume_discount

• base_price — the per-page floor price (set by the admin, default $5.00).
• complexity_multiplier — depends on how many modules and how deeply nested they are (see Complexity tiers). Ranges from ×1.0 to ×3.0+.
• page_count — the number of pages included in a single bulk-convert job.
• volume_discount — automatically applied when you convert 5 or more pages in one batch (see Volume discounts).

Credits are deducted only after a successful conversion. If the engine returns an error before producing output, no credits are spent.

Complexity tiers

Every page layout is scored and bucketed into one of four tiers. The tier determines the multiplier applied to the base price.

Module thresholds above are the current defaults. Admins can adjust them in the pricing configuration.

How is the complexity score calculated?

The engine walks the entire layout tree and counts three things:

1. Total modules — every widget, element, block, or module in the layout, regardless of type. A heading, an image, and a button each count as 1.
2. Nesting depth — the deepest chain of nested containers (section → row → column → module). Deeper nesting indicates more complex structural re-mapping.
3. Custom module count — modules that do not map to a standard IrModuleKind (unsupported or builder-specific widgets). These carry a higher weight because they require manual review after conversion.

The raw score formula is:

score = module_count + (nesting_depth × 0.5) + (custom_module_count × 1.5)

The tier used for billing is determined by module_count alone (against the thresholds in the table above), not the raw score. The score is shown on the quote page for transparency.

Volume discounts

Converting multiple pages in a single batch unlocks automatic discounts:

Discounts are applied automatically — no coupon code needed. They apply on top of any active coupon code.

URL import pricing

The Import from URL feature fetches a live Wix or GoDaddy site and converts it in one step. Because this requires a headless browser session, it is priced separately from standard layout-data conversions.

The flat per-import price is currently $5.00 (5 credits), regardless of how many modules the imported page contains. No complexity multiplier or volume discount applies to URL imports.

Supported sources: Wix and GoDaddy Website Builder. Auto-detect will identify the platform from the URL if you don't select one manually.

Credit packs vs. subscription

Refunds

If a conversion completes but the output is unusable (engine bug, corrupt source data, etc.), you can request a credit refund from the conversion history page within 30 days. Refunds are reviewed manually and credited back to your balance if approved.

URL imports are non-refundable once the browser session has run — successful fetches consume the credit even if the resulting conversion is not to your liking.

FAQ